As a salon owner or manager, you have an important job. You are constantly looking for ways to share your most exciting new products and services with your clients. While your stylists can share a lot of information while they are cutting hair, you know your customers do not always know about your best promotions and new products.
One of the best solutions to this ongoing problem involves a simple piece of equipment you likely already have installed in your salon — the television. While this device can be used to entertain clients while they wait, it can also bring other benefits to your salon. Utilize your TV to share info with your customers, and you will be able to improve communications with clients and potentially grow your business.
Consider a few of the message types you can share:
• Sales – When you are running a special or promo, make sure your customers know about it ahead of time. Then they can plan their return visits around your deals.
• New Products and Services – In the salon industry, there is always something new! Make sure your customers know what they can obtain from your salon.
• Stylist Spotlights – Your shop has numerous stylists available. Give each ofthem a turn in the spotlight and help them build their client lists.
• Tips and Ideas – Use your television as a tool to teach your customers. Offering beauty-related tips builds your credibility and keeps your customers engaged with your brand messaging.
• News and Happenings – Use the TV display message system to share news about your salon. Make sure your customers know what's coming in the weeks and months ahead.
There’s no need for the TV to sit silent in your salon or for it to display boring talk shows all day. Turn the television into an engaging communication platform and teach your clients more about your other offerings while they wait for their salon service. It is hard to imagine how beneficial this engaging communication (and marketing) platform can be for your salon, but this tool provides a true win-win scenario for you and your clients.